Born out of a passion for the sport, Formula Home is the embodiment of F1 culture.
HOW WE STARTED
We wanted to contribute our time and energy to the sport that we all love. The speed, the drama, the politics, the overtaking, and the drivers. All F1 fans can relate to the feeling the moment the sport takes over your life - and it also happened to us. Starting with zero followers, we began our F1 journey on Instagram in July 2019. Soon after, we started gaining traction within the space and built a dedicated F1 community ever since.
By fans, for the fans. We aim to be the most definitive source for F1 fans to celebrate their love for the sport. Artwork that we, the creators, have decorated our own homes and offices with. Nowadays purchasing products on the internet can turn into bad experiences - we want to do things differently. That's why we import all our products from China.. alright, that's a joke. Reviews are showing that F1 fans are enjoying our prints in their homes. Making customers happy with our products and services is our top priority.
ABOUT FORMULA HOME
Located in the Netherlands, Formula Home has become one of the world’s biggest F1 social powerhouses. We are focused on creating and sharing the best F1-related content on all platforms around the globe.
Our community reaches over 850,000 dedicated F1 fans across the world.
Being one of the largest and most engaging platforms on social media, we are on our way to becoming the definitive source for F1 content online.
INSIDE THE PADDOCK AND STANDS
By positioning ourselves in the stands and paddocks, we've become a part of the fans and racing teams. This gives us access to the best moments Formula 1 has to offer, through the eyes of the fans and the workers.
850K+ total followers, all platforms combined
400K+ Followers on Instagram
450k+ Followers on TikTok
38M+ Views per month
67M+ Impressions per month
9,1% Engagement on reach